Running a photography business ain’t easy!
For many artists in the industry that are doing so, marketing always seems to be one of the trickiest aspects of their business to manage and maintain. You have this unique challenge of trying to promote your business in a way that best showcases your amazing skills as a creative, while also mindfully trying to catch the attention of future potential clients all at the same time.
In the photography world, it is crucial to try and stand out in a unique way. You must do this while simultaneously telling your ideal client that your artwork is something they simply cannot live without. Sounds like a juggling act, am I right?
How can you best showcase your personality and professionalism while still getting noticed by others in your area? In comes marketing.
I’m sharing my favorite marketing tips and advice that you can start using right away to build and grow your photography business the way you’ve always dreamed of.
1. Start blogging
I know, I know. Blogging? Really? “I’m a photographer, Jasmin, not a writer” you’re probably saying… and I get it. Writing is totally not my forte either, but trust me when I say that blogging about a recent session or topics you are an expert in as often as you can and staying consistent with posting frequently is work that WILL pay off. It doesn’t have to be complicated stuff or thousands of words long, either.
Simply allow people to get to know who you are while sharing your expertise at the same time. This establishes you as the expert you are – someone who really knows what they are doing and is WORTH following (and maybe even booking)!
From a Google standpoint, having fresh content on your site is the best way to remind Google that your site is active, up to date and shows clients that you are working and busy with bookings. When I visit a website that hasn’t posted in several months – I naturally question whether they are still in business. Don’t let that happen on your page!
It’s wise to blog about topics your clients will find valuable. For example, if you’re a boudoir photographer, consider putting out a series of posts where you give awesome preparation tips before a boudoir shoot, or what to wear to a session. Providing helpful information your clients want to read about helps them truly see you as a professional in the industry and an expert about the subject.
Something else to think about is ensuring your website is search engine optimized so that you are attracting potential clients in your area that are searching online to hire a photographer.
Grab my SEO-Checklist here!
2. Share on Instagram
Whether taking photos is a creative pursuit or a professional career choice, Instagram is one of the best and most powerful tools for both amateur and established photographers to show off their work.
Not only is Instagram an effective way to find potential clients, but it’s also a great way to connect with other photographers, receive feedback to improve your practice, and even inspire you as well to perhaps try something different that you’ve never done before.
Post your best work on your Instagram page. Think of it like a portfolio where you can handpick the highlight reels by posting only your best and absolute favorite images.
As you grow as a photographer and develop your skills further, try to make sure you’re posting content that delivers a ‘Wow!’ factor uniquely, yet still aesthetically looks consistent overall. You can do this by posting a common theme, color palette, or saturation to really show off your individual style. Visitors will become followers and engaged followers at that.
Knowing which photos to post can be a challenge, so if you have several from one session and can’t decide, consider using the carousel picture option. This way only one image will appear in your feed, but still gives the option for your followers to scroll through and see more. Also, don’t be afraid to post personally, too! Your followers (and future clients) want to see the beautiful face behind your awesome brand and will be more likely to engage and book when they feel connected to a real human being on the other side of their favorite IG account.
3. Consider a re-brand
Maybe it’s been a while since you’ve thought about your brand.
When we hear the word “re-brand”, the first thing that comes to mind are always logos, fonts, and colors. But the truth is that it takes so much more than just those things to create a powerful brand that gets noticed and is memorable.
Aside from your AMAZING photography skills, understanding the importance of building an awesome brand that your ideal client connects to and wants to spend their money on will ultimately determine the success of your business in the long run.
Your branding represents your entire business and is a direct reflection of your professionalism in the industry. If you’re not absolutely in love with your brand, maybe 2021 is the year you consider a brand makeover as one way to grow your photography business.
4. Create a google business page
An important step, 100% free to do, and worth spending the few minutes (literally, maybe less) it takes to set up.
When you go to Google and search for something local in your search, such as “Atlanta Boudoir Photographer”, Google now lists business listings with contact information and/or website links at the very top of the page, even before the organic search results.
So if you’re wanting to show up in your local listings, you will want to fully fill out a profile, answer their few questions about your business, and even upload some of your very best photos. This is a great way to also start getting reviews which can help improve your chances of being booked, as well as showing up sooner on Google if people are searching for a great photographer in your area
These listings are free, so what’s stopping you? You can check it out here!
5. Get Better Organized.
Honey Book is my saving grace when it comes to properly running a business.
When I first started out as a photographer, organization was a big problem for me. I never knew where my leads were coming from, how much money I made that year, and felt like I was losing emails half the time just to follow up and see if my clients still wanted to book with me. Enter Honeybook.
Honeybook has drastically changed the way that I run my business. I am no longer chasing after clients to pay their invoices, I can send contracts with the click of a button, questionnaires, feedback forms, and all communication with my clients can be found organized in ONE place. Oh and the best part? All of this can be 100% AUTOMATED.
Say hello to more time, more freedom, and a much more organized 2021.
6. Try something new
We all have a niche. I think it’s probably pretty obvious by my portfolio (Or Instagram page) that I love to shoot boudoir! Being specialized is great, and in some cases – crucial, when it comes to making photography a career choice. But, don’t let your specialization or expertise in one strict genre of photography ever bar you from trying out new styles or types of imagery.
This past year, I challenged myself to do something that I normally don’t love doing… but I needed some new headshots. So I challenged myself to do some self-portraits.
I knew that this was going to be out of my comfort zone and a much different experience than the sessions I am USED to doing, where I am the one behind the camera. And It turned out I was right. But it was fun! Despite the experience being wildly out of the norm for me, I truly enjoyed the new creative challenge of being on both ends of the lens.
I knew that most likely, not many of these images would end up in my portfolio (and they haven’t), but what I also knew was that there was no pressure whatsoever to do so. The challenge was purely for myself. To grow as an artist by simply fuelling my creativity. Just art for the sake of art.
No matter where you’re at in your career, learning something new can only help you.
Of course, learning a new skill is easier said than done. But thanks to the internet and the power of online courses… some skills can be learned virtually, at your own pace, and from the comfort of your very own home.
If learning more about Lightroom and building your editing confidence sounds like something you’re interested in, perhaps you’ll consider registering for my brand new Lightroom course! I also am re-launching Go Further (my boudoir business guide) early in the new year.
7. Get featured!
There are so many blogs, websites, Instagram, and Facebook pages out there that feature photography. More often than not, they are in need of new and fresh content to share. This is a perfect opportunity for you to try getting featured on some of these platforms.
You can do this by using relevant hashtags in your social media posts that will get you noticed or directly submitting your work to relevant blogs in your niche. Oftentimes, blogs or websites have a “SUBMISSION” section where you can read into the requirements for submitting your images for a feature.
Once you receive a feature, promote it so that your clients can see it! A friendly reminder that shows just how awesome you are at what you do. Nothing wrong with that! It’s simply good business.
Here is a link to our Embrace Presets submission page. (We are ALWAYS looking to share new and fresh content for our followers to see how uniquely each photographer uses their presets!!)
So that’s 7 photography marketing tips for you to try in 2021. The most important thing is to be persistent and patient. Some ideas will work better than others, and seeing results can take time.
Let me know if you have any questions or want to chat about some marketing tips further by dropping a comment below. I would love to hear from you!