Black and White Photography: Tips and Techniques for Using Presets
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Black and White Photography: Tips and Techniques for Using Presets

Black and white photography is a timeless and captivating medium that allows photographers to create compelling images that emphasize form, texture, and contrast. While it may seem like a simple process, creating stunning black-and-white images requires a combination of technical skill, creative vision, and the best tools, including the best black-and-white presets. One of the…

Why You Should Avoid Watermarking Your Photos
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Why You Should Avoid Watermarking Your Photos

Watermarks are a surprisingly controversial issue amongst photographers, with some saying they are critical for any photography business and others insisting they have no point at all. Although I understand that there can be a time and place for watermarks, I certainly consider them overrated. Let’s talk about some common misconceptions and some little-known facts…

How to Shoot Using Kelvin

How to Shoot Using Kelvin

Almost everyone has heard the term “white balance” before, but most people don’t know or care much about it. Some photographers start their side businesses or even their full-time careers without honing their eye for color or their ability to consistently set the white balance correctly. Fortunately, it’s not hard to learn, and most cameras…

How To: Share a Starbucks Gift Card With Your Clients in 7 Simple Steps
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How To: Share a Starbucks Gift Card With Your Clients in 7 Simple Steps

Tired of the same old thank you posts? Why not show your love and appreciation for your community in a new way this year, with something that will really blow their minds and make them feel special.  Treat them to a coffee on you! And I’m not talking about an in-person coffee date, either! I’m…

Tips for Creating a Great Customer Service Experience as a Photographer
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Tips for Creating a Great Customer Service Experience as a Photographer

Photography may be different from other industries in a lot of ways, but there is one thing that almost every industry has in common: customer service. Creating a great experience for customers is especially important as a photographer because your clients will probably base their decision to book you again or recommend you to others…